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Innovation Talks

For the appointment in March, Engage Rotterdam hosts five researchers from the DESMA Network. DESMA is a European Research Network in the field of Design Management, that consist of 4 leading European Universities, 3 manufacturing companies, and 5 service consultancies. It’s mission is to engage academia and practice in rethinking how the combination of design + management can drive innovation, competitiveness and social progress in new ways.

The theme of the event is “Innovating in Transition”. The research fellows will share two distinct perspectives on the topic:

  • Inside-out: How organisations innovate when a fundamental transition towards user or service centricity is required. Examples from Philips and Volvo.
  • Outside-in: Barriers to innovation. How to support organizations to absorb, digest and implement. Examples from Politecnico di Milano and Future Concept Lab.

The keynotes will be followed by a panel discussion led by Veronica Bluguermann from Living Labs Global where the audience will be invited to actively contribute to the conversation.


Ulises Navarro Aguiar

Researcher at the University of Gothenburg and Volvo. Gothenburg, Sweden

Naiara Altuna

Researcher at Politecnico di Milano. Milan, Italy

Marzia Aricò

Researcher at Livework Studio and Copenhagen Business School. Rotterdam, Netherlands

Andreas Benker

Researcher at Aalto University School of Business and Philips. Helsinki, Finland

Veronica Bluguermann

Researcher at Living Labs Global. Copenhagen, Denmark

Sara Jane Gonzalez

Researcher at Politecnico di Milano and Future Concept Lab. Milan, Italy

March 20 2015


Date: March 20, 2015
Time: 17:30 - 22:00
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Livework Studio

Delftseplein 30, 14th Floor
Rotterdam, 3013 AA Netherlands

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  • 19:00 - Introduction to Desma: Marzia Arico
  • 19:15 - Innovating in Transition: an inside-out perspective: Andreas Benker and Ulises Navarro Aguiar
  • 19:30 - Innovating in Transition: an outside-in perspective: Naiara Altuna and Sara Jane Gonzalez
  • 19:45 - Panel discussion led by Veronica Bluguermann
  • 20:15 - Drinks and Networking


Engage Rotterdam