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Service Design in Healthcare

How can Service Design improve patients’ experience? What are the projects that are currently running in the Netherlands in the healthcare sector? What are the factors to ensure success when dealing with projects in this area? What are the barriers. During our April Event, we’ll try to find some answers to these questions. Three guest speakers will guide us in the world of healthcare.

Mileha showed that no high tech solutions are needed to design for impact. Reinout opened up the question of scalability in service design, while Froukje encouraged designers to make initiative and drive a change in the rigid healthcare organisational environment.

And finally, everyone had an opportunity to share their take on the topic. Participants were divided into groups according to their specific interest in healthcare and invited to come up with a related challenge. This prompted the lively wrap-up discussion.

Thanks a lot to everyone who managed to attend the event!


Mileha Soneji

From Pune, India, Mileha moved to Delft to do her masters. Having worked as a product designer for a while, she felt the need to learn more about the subject in terms of market forces and design. The Strategic Design Course at TU Delft seemed like the perfect choice to her. Empathy, believes Mileha Soneji, is the key to any great innovation. On February 27, Soneji spoke at the TEDxDelft. 

Froukje Sleeswijk Visser

Froukje is a passionate design researcher and works for a variety of clients in public and private sector and is also assistant professor co-design at Delft University of Technology. Currently she is conducting a project about diabetes healthcare organization in Europe. In this talk she will address the challenge of focusing on the individual (patient) and/or the system, and show how design tools can be used to take both into account simultaneously. She will show a set of short case studies in the healthcare sector in which such tools are used.

Reinout de Kraker

Reinout is a Senior Web Manager at Achmea, where he has been working since 2010 covering a number of positions. Previous to that, he worked as cocreation designer at Favela Fabric and Swiss Brainstore. From designing cool ideas he grew up in creating service propositions that combine consumer appreciation with business relevance to ensure durable success.

April 30 2015


Date: April 30, 2015
Time: 17:30 - 22:00
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Delftseplein 30, 14th Floor
Rotterdam, 3013 AA Netherlands

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