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Service Design in the Public Sector

At Engage Rotterdam we believe that design has the potential to shed new light on how to tackle government’s most urgent challenges. Opting for a people centred approach will enable governments to design services around citizens’ needs and expectations, by fostering a mindset of openness and experimentation.

So in June we have been exploring cutting edge cases where design has played a key role to help governments innovate. On June 18th we spent an entire evening on the topic, three experts of design for (and with) the public sector have shared their stories engaging the audience in some meaningful reflections on the topic.


Bjørn van Raaij & Ruth Delfgaauw
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Bjørn and Ruth will give a talk on the behalf of Zeewaardig, a Service Design consultancy based in Rotterdam. As curious Service Designers they help their clients innovate their products, services and organisation through design. Their services comprise of both consultancy and education in service design: design research, ideation, prototyping and product ownership. Zeewaardig has experience in digital, physical and hybrid services in the private and public sector. They believe that true innovation can only be achieved when all relevant stakeholders are intimately involved in the design process. In sessions they design and facilitate you are enticed to make connections and pushed to create, not talk. In their educational program they teach curiosity. You will learn to think like a designer and apply design tools and techniques to get a better understanding of stakeholders and their context.

Jonas Piet
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Jonas has over 10 years of experience designing services in the private, public and social sector. As Partner and Lead Service Designer at InWithForward he’s currently working on Kudoz, a new service for people with disabilities in Canada. Prior to this, Jonas has co-founded the tech startup Homeless SMS in The Netherlands. In London, he worked at Engine Service Design and at Participle – agencies that have played a role in developing service design practice early on. As an independent consultant, Jonas worked with different organisations including the Netherlands Ministry of Justice, Vodafone and The Salvation Army. He designed and prototyped services with tourists, young people, homeless people, citizens, front line staff, managers, directors and many others. Jonas’ speciality is rapidly testing, validating and implementing service ideas by prototyping.

Korrie Louwes
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From 2010 to 2014, Korrie Louwes was Alderman to the City of Rotterdam and responsible for labor, higher education, innovation and participation. Now she works as a senior management consultant at Berenschot on the projects at the intersection of public and private domain. Louwes graduated with a doctoral degree history at the University of Leiden. She has years of experience in government departments . From 1990 to 2010 she worked in various positions at the Ministry of General Affairs, Finance, Economic Affairs and Social Affairs and Employment. She was among others policy officer, deputy secretary of the Education Council and spokesperson. At the Ministry of Social Affairs and Employment Louwes was from 2001 to 2010 successively Head Office intergovernmental relations and communication communities, Agency Director and Director of Relationship Development and Execution Control.

Winner of the Rotterdam Gov Jam 2015

The Rotterdam Gov Jam 2015will take place between June 9th-11th. The winning team of this year will join us to discuss their service idea and share some insights and key learning on the process.

June 18 2015


Date: June 18, 2015
Time: 17:30 - 22:00


Livework Studio

Delftseplein 30, 14th Floor
Rotterdam, 3013 AA Netherlands

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Engage Rotterdam